How We Boosted 6ICE’s Revenue by 120% in Just 4 Months
6 ICE CASE STUDY
From Downtrend to Downtown Domination
Eligma teamed up with 6 ICE for a groundbreaking revival, catapulting their revenue by 120% in just four months, from March to July 2023.
120%
Revenue Growth
We increased the cash flow like never before
115%
Surge In Orders
From a trickle to a flood, everyone wants a piece.
138%
Boost in Web Traffic
Our digital streets are packed with visitors.
34%
Increase in Conversion Rate
Website's hotter, conversions are up.
NoGood’s performance branding & rapid experimentation methodology has been crucial in growing the JVN brand.
The NoGood squad was dedicated to unlocking success since day 1 of our partnership and quickly ensured a high volume of sales.
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Who Is 6 ICE?
6 ICE: Toronto's fresh take on bling. Since 2018, 6 ICE’s been shaking up the jewelry game with its unique urban edge.
Born in Toronto, ready to conquer the world. 6 ICE is crafted for the trendsetters, the dreamers, and the doers of today’s generation. It offers luxury that’s accessible and style that’s unmistakable.
6 ICE mixes the raw energy of the streets with the finesse of premium craftsmanship, turning every item into one that’s not just noticed but remembered.
From iced-out bracelets to gold-dipped statement chains, each piece captures the spirit of hip-hop culture with a refined twist.
Cool, authentic, and unapologetically bold. That’s 6 ICE.
Our Goals for 6 ICE
To elevate brand prestige, cultivate a devoted community, and spark sales momentum.
Right from the get-go, we knew breaking into the dazzling jewelry market required a multifaceted approach. It called for a blend of show-stopping strategy and genuine engagement.
With an ambitious roadmap, we set the gears in motion to orchestrate and unveil a comprehensive go-to-market strategy for 6 ICE. Our blueprint was focused on achieving these goals through a series of targeted, high-impact initiatives.
We aimed to revolutionize Meta and Google Ads, transforming them into engines of growth and positive cash flow. By leveraging cutting-edge strategies and media buying strategies, we sought to dramatically increase the return on ad spend, broaden our audience reach, and ensure that every ad was a masterpiece of persuasion and profit.
Email marketing was seen as a dynamic, engaging tool to deepen connections with our audience. We envisioned skyrocketing the opt-in rates by over 250%, reimagining email flows, and ensuring content was not just seen but clicked.
The website, the digital flagship of 6 ICE, was meticulously planned to convert. Every touchpoint — from homepage to checkout — was intentionally designed to be engaging and guide visitors through a journey that exceeded their expectations.
This strategic approach significantly enhanced the user journey, resulting in a 34% increase in conversion rate.
Challenges
How could we optimize 6 ICE's digital marketing strategies to secure a competitive edge and increase profits from the start?
We teamed up with 6 ICE to turn things around after they faced a tough spell of losing 30% in sales year after year.
So our goal was straightforward: to get their strategy and digital marketing on track.
Basically, the journey with 6 ICE involved refining their strategic vision for precise growth direction and enhancing the team's capabilities with skilled professionals to strengthen digital marketing.
To support these efforts, we improved 6 ICE’s business processes for greater efficiency and flexibility. We focused on refining everything from Meta and Google to email marketing.
An important aspect of our strategy was using data-driven insights for smarter decision-making. However, our approach also emphasized maintaining key performance indicators.
Specifically, we ensured that all activities consistently achieved a return on investment (ROI) above the break-even point while simultaneously driving sales growth.
Squad
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Services Provided
- Performance branding strategy
- Growth marketing strategy & execution
- Paid social strategy
- SEM Strategy
- Search engine optimization
- Performance branding strategy
- Growth marketing strategy & execution
- Paid social strategy
- SEM Strategy
- Search engine optimization
Our Game Plan
1. Revamp 6 ICE’s content strategy and boost conversions by combining engaging creatives, psychological insights, audience research, and UGC to highlight the brand's uniqueness and deepen audience engagement.
2. Boost brand engagement and conversions by merging compelling creatives, psychological insights, strategic UGC use, and advanced creative testing methodology — all tailored to resonate with the target audience and drive action.
3. Streamline Google Ads management to drive conversions, leveraging targeted optimizations, strategic restructuring, and audience expansion. Enhance campaign precision and scalability leading to sustained growth and improved ROI.
4. Update email marketing with strategic offer updates, design improvements, enhanced segmentation, and targeted content. Boost engagement and conversion rates.
5. Elevate CRO through detailed performance analysis, comprehensive site revamps, and systematic A/B testing — maintaining peak conversion efficiency.
Results
In a key four-month period from March to July 2023, Eligma orchestrated a sweeping transformation of 6 ICE's digital marketing strategy.
Initially, a surge of over 50% in ROAS underscored the efficacy of the revamped ad campaigns. This surge was driven by amplifying click-through and conversion rates.
Through the application of engaging content creation techniques, boosted by psychological insights and the integration of UGC, 6 ICE's ads forged deeper emotional connections with consumers — leading to heightened conversion rates and an enriched brand affinity.
Additionally, we executed precise optimizations within Google Ads, implementing advanced tracking solutions and restructuring the account for enhanced efficiency. Strategic expansion of Shopping ads across diverse markets captured previously untapped revenue streams, while meticulous optimization of the Google Merchant Center maximized ROAS to unprecedented levels.
All at once, Eligma set up a revitalization of 6 ICE's email marketing strategy, meticulously refining offer logic, streamlining email flows, and elevating design aesthetics to drive engagement and spur conversions. These efforts gained impressive outcomes, with email opt-in rates skyrocketing by over 250% and click-through rates surging by more than 200%.
The combination of increased conversion rates, expanded market presence, and enhanced engagement strategies ultimately resulted in a significant boost to 6 ICE's cash flow and profitability, ensuring that our initiatives translated into tangible financial success.
120%
surge in revenue
115%
increase in orders
Over 50%
increase in ROAS
Over 200%
improvement in click-through rates
34%
increase in conversion rate
138%
boost in session growth
Creative Samples
Top-performing content curated by the Eligma team was adapted for various social media platforms, including X, Y, and Z, using our unique content framework and asset strategy.
To reach 6 ICE’s target audience, we strategically spotlighted the allure of luxury coupled with affordability, alongside unparalleled quality and craftsmanship.
Our narrative was crafted to strike a chord with their pursuit of sophistication and individuality, showcasing our offerings as not just products, but as gateways to an elevated lifestyle.
By underlining these key selling points with a blend of visual finesse and compelling storytelling, we sought to ignite the desire for recognition and style, making every interaction not merely a purchase but a personal statement of elegance.
