PORSCHE Case Study
JVN Hair partnered with NoGood for their parent company’s largest product launch ever, where we increased revenue for JVN by 298% for Q1 2022 Compared to Q4 2021.
140%
Blended ROAS
140%
Blended ROAS
140%
Blended ROAS
NoGood’s performance branding & rapid experimentation methodology has been crucial in growing the JVN brand.
The NoGood squad was dedicated to unlocking success since day 1 of our partnership and quickly ensured a high volume of sales.
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Objectives
To educate, entertain, and connect with JVN’s target audience to grow brand authority, build a loyal community, and drive sales.
The first few months of a brand launch are crucial for building authority and credibility, especially in the saturated beauty & haircare space. We set out to apply a performance branding methodology to assist in JVN’s official launch, lay the grounds for sustainable growth, as well as develop the brand’s ethos and voice as a standalone brand outside of Jonathan Van Ness. Despite the challenge of growing in a highly saturated beauty vertical, we designed our strategies with the goal to acquire significant market share and position the brand as a dominant player.
To properly leverage Jonathan Van Ness’s personal brand, we planned to execute multiple rapid creative and growth experiments to learn and identify the content, channel mix and conversion journey that best resonate with the audience.
The first few months of a brand launch are crucial for building authority and credibility, especially in the saturated beauty & haircare space. We set out to apply a performance branding methodology to assist in JVN’s official launch, lay the grounds for sustainable growth, as well as develop the brand’s ethos and voice as a standalone brand outside of Jonathan Van Ness. Despite the challenge of growing in a highly saturated beauty vertical, we designed our strategies with the goal to acquire significant market share and position the brand as a dominant player.
To properly leverage Jonathan Van Ness’s personal brand, we planned to execute multiple rapid creative and growth experiments to learn and identify the content, channel mix and conversion journey that best resonate with the audience.
Challanges
How could we establish authority and presence in a saturated industry while developing trust within the market for a new brand?
How could we establish authority and presence in a saturated industry while developing trust within the market for a new brand? How could we establish authority and presence in a saturated industry while developing trust within the market for a new brand?
Squad
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Services Provided
- Performance branding strategy
- Growth marketing strategy & execution
- Paid social strategy
- SEM Strategy
- Search engine optimization
- Performance branding strategy
- Growth marketing strategy & execution
- Paid social strategy
- SEM Strategy
- Search engine optimization
1. Adopted JVN’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensured brand authority in the beauty industry.
1. Adopted JVN’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensured brand authority in the beauty industry.
1. Adopted JVN’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensured brand authority in the beauty industry.
1. Adopted JVN’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensured brand authority in the beauty industry.
Results
NoGood’s strategy aided in the parent company’s largest product launch ever.
In August 2021, the NoGood squad worked with the JVN team to launch the brand, using rapid experimentation across multiple channels to identify the optimal platform mix for sustainable and scalable growth.
In August 2021, the NoGood squad worked with the JVN team to launch the brand, using rapid experimentation across multiple channels to identify the optimal platform mix for sustainable and scalable growth.
140%
Increase in Blended ROAS
140%
Increase in Blended ROAS
Creative Samples
Best performing TikTok content provided by the JVN team and sourced from the JVN community was repurposed for TOF on Facebook, Instagram and Pinterest based on our proprietary content pillar framework and asset choice strategy.
