RHINO POOLS

On the Brink of €2M in Just 12 Months With Top-Tier Lead Generation

We boosted Rhino Pools online, sparking almost €2M in revenue and thousands of premium leads in a year across multiple markets.

542%

Growth in High Quality Leads

84%

Decrease in Cost per Lead

23%

Bost in Lead Conversion Rate

37%

Increase in Lead Opt-in Rate

Eligma's innovative lead generation and strategic engagement approach have been instrumental in scaling our business

From the outset of our partnership, the Eligma team focused on both reducing our cost per lead and enhancing lead quality. Their strategic insights and rapid implementation significantly boosted our lead acquisition efficiency, providing us with superior leads at a lower cost.

Kostas Jovaiša

Co-founder

Who Is Rhino Pools – the brand?

Rhino Pools has been in the fiberglass pool game for over 20 years, turning high-quality raw materials into the next summer haven.

Rhino Pools is crafting the future cannonball championships and lazy Sunday floats.

With a production line that rolls out over 800 pools a year, the company’s got the process down to a fine art.

Each pool goes through a 12-layer wall construction and double-checks for leaks, ensuring that what lands in your backyard is sturdy, reliable, and ready for all the splashes you can throw.

Serving more than 10,000 happy clients across Europe and beyond, Rhino Pools is all about bringing that holiday feeling right to your doorstep.

They promise a leakproof life for your pool – because the only thing they want leaking is the news of your epic pool parties.

Our Goals for Rhino Pools

Our aim for Rhino Pools is to streamline our approach to lead generation and management. By focusing on specific strategies, we plan to build a profitable system for generating high value B2B leads

High-Quality Lead Generation

Aim to bring in high-quality website traffic that’s likely to become valuable leads.

Market Testing and Selection

Explore various European markets to find the most promising ones for business expansion. Once identified, concentrate marketing efforts specifically on these markets.

Market Segmentation

Focus on the most suitable market segments for targeted marketing.

Decrease Cost Per Lead

Optimize lead acquisition costs while ensuring high lead quality.

Increase Opt-in Rates

Improve the opt-in rate to enhance lead generation efficiency.

Lead Qualification Process

Implement a system to pre-qualify leads, ensuring they meet certain criteria before further engagement.

Backend Automation for Lead Distribution

Develop an automated system for efficient lead distribution to dealers.

Lead Nurturing Strategy

Establish automated email campaigns to maintain engagement with potential leads.

Challanges

How can Rhino Pools deepen its digital footprint and enhance its dealer network's sales across different markets?

Despite its superior product and two decades of industry leadership, its online presence didn’t quite mirror Rhino Pools’ real-world stature.

Its digital marketing efforts, while earnest, lacked the precision and reach needed to impact its dealer network’s growth significantly.

Facing these digital dilemmas, Rhino Pools teamed up with Eligma to refine their approach and enter new markets through strategic digital expansion, leading to increased revenue in just a year.

Vision and Strategy Formation

Digital Presence: Rhino Pools' digital footprint was not making waves. The mission? To harness digital currents, steering high-quality leads to their network and boost sales.

Digital Marketing Specifics

Meta Ads Challenges
Inconsistent Lead Quality and Volume: Without a clear strategy and relying on experimental in-house ads, they faced inconsistent lead quality and quantity, causing an unpredictable sales funnel.

Google Ads Challenges
High Costs and Inaccurate Targeting: Rhino Pools encountered issues with elevated advertising expenses and difficulties in accurately targeting key market segments.

LinkedIn Ads Challenges
Targeting Efficiency: While using LinkedIn Ads, the brand faced hurdles in effectively reaching their intended audience, impacting the efficiency of their marketing efforts.

Custom Landing Pages and Lead Magnets

Low Leads Quality and Opt-in Rate: The absence of custom landing pages and the lack of lead magnets led to opt-in rates that were lower than anticipated. This indicated a necessity for optimizing these components to enhance lead quality and increase conversions.

Email Marketing Challenges

Lead Nurturing Efficiency: The lack of email marketing efforts meant many valuable opportunities to turn interest into sales were missed.

Our Strategic Approach Tailored for Rhino Pools

Custom Landing Pages Creation
Lead Magnets Creation
Media Buying: Meta Ads, Google Ads, LinkedIn Ads

Ad Creatives
Email Marketing
Conversion Rate Optimization

Our Game Plan

Rhino Pools embarked on a transformative journey to enhance its online presence and bolster sales through its dealers' network by harnessing the power of digital marketing.

Our strategy aimed to generate high-quality leads at an optimal cost, focusing on custom landing pages, compelling lead magnets, and a diversified advertising approach spanning Meta Ads, Google Ads, and LinkedIn Ads, coupled with a robust email marketing plan.

1. Tailored pages for educating potential customers, enhancing lead pre-qualification, and data collection for sales optimization.

Custom Landing Pages Creation

Analysis and Funnel Design: We crafted custom landing pages and funnels, incorporating quizzes and advertorials, to educate customers while collecting crucial information about them. This strategy pre-qualified leads, ensuring they met our customer criteria before engaging with sales.

Optimization and Testing: Regular A/B testing and conversion rate optimization tactics were employed to refine these pages, ensuring they continuously performed at peak efficiency to generate the highest quality leads, while achieving a high opt-in rate.

2. Developed interactive quizzes, offered free consultations, and valuable e-books to exchange meaningful value for contact details.

Lead Magnet Innovation

Value-Driven Magnets: Introduced a variety of lead magnets, from interactive quizzes to informative ebooks, each designed to capture interest and exchange substantial value for contact information.

Segmentation and Personalization: Tailored these magnets to cater to specific audience segments, enhancing relevance and engagement and leading to higher conversion rates.

3. Implemented creative production and precise targeting in Meta Ads to attract and retarget visitors, optimizing cost per lead.

Meta Ads Mastery

Eye-Catching Ad Creatives: Developed ad creatives that resonated with our audience, incorporating UGC and influencer partnerships to enhance authenticity and appeal.

Targeting Precision: Employed advanced targeting strategies to minimize audience overlap and maximize ad effectiveness, focusing on reaching potential customers at various stages of awareness and interest.

4. Used search and display ads for high-intent leads generation.

Google Ads Focus

Search and Display Campaigns: Employed search and display campaigns for extensive visibility, aiming to capture a wide range of leads by adjusting targeting and messaging based on data-driven insights for optimal performance.

5. Leveraged LinkedIn's platform to reach a high-income audience, enhancing the quality of leads.

LinkedIn Ads Targeting

Performance Tracking and Optimization: Concentrated on targeting high-value prospects within a high-income audience, using precise messaging to ensure lead quality. Continuously optimized campaigns based on performance metrics to achieve the best return on investment.

6. Deployed precise, educational email sequences and regular newsletters to consistently nurture customer engagement and assert Rhino Pools as an industry leader.

Email Marketing Excellence

Automated Nurturing Flows: Developed comprehensive email automation sequences for nurturing leads through educational content, establishing Rhino Pools as a trusted authority.

Engagement and Conversion: Increased engagement and conversion rates by sending regular, value-packed newsletters, keeping the brand top-of-mind, and effectively guiding leads toward purchasing decisions.

Results

Our digital marketing campaigns for Rhino Pools focused on generating quality leads and maximizing ROI through strategic market entry, segmentation, and optimization efforts.

Our efforts generated almost €2 million in additional revenue within a year, demonstrating the effectiveness of a comprehensive digital marketing strategy that spans targeted ad campaigns, engaging content, and robust lead nurturing practices.

Key Strategies & Results

Over 500% Surge in High-Quality Leads

Developed custom landing pages and quizzes to educate and pre-qualify leads, ensuring high-quality prospects.

Opt-in Rates Increased by 37% With Value-Driven Lead Magnets

Offered free consultations, quizzes, and ebooks to incentivize contact detail sharing.

Cost Per Lead Decreased by 84% With Effective Ad Campaigns

Used Google Ads for reaching high-intent potential customers and LinkedIn Ads for targeting high-income individuals, balancing lead quality and acquisition cost.

Email Marketing for Lead Nurturing

Well-timed automation sequences, hitting a lead with the right message at the right time.

Creative Samples

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